
simple to clean
Machine or hand wash, and wash to sterilize. Clean is one cycle away, not a project.
A soft plush friend with a detachable pacifier holder that keeps the soothie in place. Latex-free, non-toxic and non-PVC materials with a medical grade silicone pacifier. Machine or hand washable. Made for newborns and up.

why parents love it

Machine or hand wash, and wash to sterilize. Clean is one cycle away, not a project.

Latex-free, non-toxic, non-PVC materials. Medical grade silicone pacifier.

18 x 16 x 6 cm and just 33 grams. Light enough for a newborn to hold.
the six friends
Each one is a soother first and a story second. Same plush, same detachable pacifier, six different characters and six different feelings. $29.99 each.

courage
Sunny, curious and full of little questions. Duck teaches children that bravery can be soft, small and supported by family.
$29.99 yellow · newborn and up

kindness
Soft, thoughtful and observant. Elephant remembers how everyone feels and teaches that kindness is one of the strongest forms of love.
$29.99 grey · newborn and up

sharing
Funny, active and a little mischievous. Monkey teaches children that everything is better shared and that mistakes become lessons when we make things right.
$29.99 brown · newborn and up

confidence
Bright, imaginative and unique. Unicorn teaches children to love what makes them different and to use their gifts with kindness.
$29.99 pink · newborn and up

patience
Hopeful, gentle and always looking higher. Giraffe teaches children that big dreams grow through small, patient steps.
$29.99 orange · newborn and up

growth
Sweet, patient and quietly brave. Caterpillar teaches children that growth takes time and every stage has purpose.
$29.99 green · newborn and up

bundles
One friend for the crib-side basket. One for the diaper bag. One for grandma’s house. Three friends, three feelings, and a spare is always close.
$89.97 three friends at $29.99 each

courage · kindness · confidence
$89.97 three friends

patience · sharing · growth
$89.97 three friends
the little lessons library
Six friends, six soothers, six picture books. The friend your baby holds today becomes the character you read together tomorrow.

Bluebell Pond
This one is Duck. She lives at Bluebell Pond, and there's a picture book where your little one helps her be brave. Six friends, six soothers, six stories.
from the book: Duck and the Golden Pond

the Welcome Picnic meadow
This one is Elephant. She hosts the Welcome Picnic, and there's a picture book where your little one helps her share kindness. Six friends, six soothers, six stories.
from the book: Elephant and the Welcome Picnic

Brightbranch Grove
This one is Monkey. He plays in Brightbranch Grove, and there's a picture book where your little one helps him learn to share. Six friends, six soothers, six stories.
from the book: Monkey and the Bigger Game
in every box
Every BabyLUV box carries a QR code that unlocks a free picture ebook where all six friends come together for one gentle adventure.
about the books