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the babyluv world

comfort first. then the story.

A soft pastel world where every product can become a character, every character can become a story, and every story teaches one small life lesson. Products, stories and videos that bring comfort to little ones and support to parents.

BabyLUV: every friend has a name. Comfort. Learning. Love.

the six friends

every friend has a name

Gentle quests, garden and meadow magic, family guides, kind choices and happy returns home.

BabyLUV Duck in the story world of Bluebell Pond

Bluebell Pond

duck · courage

This one is Duck. She lives at Bluebell Pond, and there's a picture book where your little one helps her be brave. Six friends, six soothers, six stories.

from the book: Duck and the Golden Pond

meet duck

BabyLUV Elephant in the story world of the Welcome Picnic meadow

the Welcome Picnic meadow

elephant · kindness

This one is Elephant. She hosts the Welcome Picnic, and there's a picture book where your little one helps her share kindness. Six friends, six soothers, six stories.

from the book: Elephant and the Welcome Picnic

meet elephant

BabyLUV Monkey in the story world of Brightbranch Grove

Brightbranch Grove

monkey · sharing

This one is Monkey. He plays in Brightbranch Grove, and there's a picture book where your little one helps him learn to share. Six friends, six soothers, six stories.

from the book: Monkey and the Bigger Game

meet monkey

BabyLUV Unicorn in the story world of Rainbow Meadow

Rainbow Meadow

unicorn · confidence

This one is Unicorn. She plays in Rainbow Meadow, and there's a picture book where your little one helps her find her sparkle. Six friends, six soothers, six stories.

from the book: Unicorn and the Little Sparkle

meet unicorn

BabyLUV Giraffe in the story world of the Tall Wish Tree

the Tall Wish Tree

giraffe · patience

This one is Giraffe. She dreams at the Tall Wish Tree, and there's a picture book where your little one helps her learn patience. Six friends, six soothers, six stories.

from the book: Giraffe and the Tall Wish Tree

meet giraffe

BabyLUV Caterpillar in the story world of Threadleaf Garden

Threadleaf Garden

caterpillar · growth

This one is Caterpillar. She grows in Threadleaf Garden, and there's a picture book where your little one helps her keep growing. Six friends, six soothers, six stories.

from the book: Caterpillar and the Thread of Tomorrow

meet caterpillar

side by side

the six, compared

Everything is the same soother. Only the character changes.

CharacterElephantUnicornDuckGiraffeMonkeyCaterpillar
Feelingkindnessconfidencecouragepatiencesharinggrowth
Colourgreypinkyelloworangebrowngreen
Detachable pacifier holderYesYesYesYesYesYes
Latex-freeYesYesYesYesYesYes
Weight33 g33 g33 g33 g33 g33 g
AgesNewborn and upNewborn and upNewborn and upNewborn and upNewborn and upNewborn and up

how a soother becomes a story

A BabyLUV friend starts as the thing your baby holds. The plush is the body, the detachable medical grade silicone pacifier snaps in and out for washing, and the whole thing is small and light enough for new hands. That is the first job, and it is the only job for a while.

Then your little one starts pointing at things and asking for names. That is when the friend in their hands turns out to have one, and a setting, and a family, and a picture book about one feeling worth learning: courage, kindness, sharing, confidence, patience, growth.

Nothing about that is an accident. The names, the settings and the six feelings come from one character bible, and the books were written to it. That is why the friend on the shelf and the character on the page are the same person.

who makes it

BabyLUV is a brand of VVP Holdings Inc. The soothers are sold and shipped through Amazon, which is where the orders, the payments, the delivery and the returns all live. The books are published on Kindle. This site is where the friends and their stories live in one place.